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Do you really know your ideal customer? Here’s how to…

Not doing any research on your audience is dangerous business. It means you’re building everything on guesswork. Which is a big risk. Here's my framework for getting to know your ideal customer. ...

Marketing guff that needs to die…

The last thing you need is yet another Instagram ‘expert’ telling you to create more reels. Or to post a thousand times every.single.day. Or that your business will fail if you don’t...

Marketing

Why I almost quit my own business

It was the middle of the pandemic. While Instagram was busy making banana bread, the only thing I was baking was severe burnout. My clients were in panic mode. Revenues were down. It felt like I was...

Build My Business

6 reasons why it’s so important to truly know your ideal customer

If you’re not clear on who your ideal customer is, you get crickets. You'll spend a bucket load of money, time and effort marketing to absolutely everyone and speaking to...

This is why having a strong brand strategy is crucial for success

Simply put, brand strategy is the foundation for all business development, branding and marketing. It’s the day dot. Without it your business won’t operate effectively or efficiently...

Build My Business