Home
About
Blog
1:1 Consultancy
Contact
Blog
Blog
Do you really know your ideal customer? Here’s how to…
Not doing any research on your audience is dangerous business. It means you’re building everything on guesswork. Which is a big risk. Here's my framework for getting to know your ideal customer. ...
Read more
Build My Business
Convert More People
Get More Customers
Marketing
Marketing guff that needs to die…
The last thing you need is yet another Instagram ‘expert’ telling you to create more reels. Or to post a thousand times every.single.day. Or that your business will fail if you don’t...
Read more
Marketing
Why I almost quit my own business
It was the middle of the pandemic. While Instagram was busy making banana bread, the only thing I was baking was severe burnout. My clients were in panic mode. Revenues were down. It felt like I was...
Read more
Build My Business
6 reasons why it’s so important to truly know your ideal customer
If you’re not clear on who your ideal customer is, you get crickets. You'll spend a bucket load of money, time and effort marketing to absolutely everyone and speaking to...
Read more
Convert More People
Get More Customers
This is why having a strong brand strategy is crucial for success
Simply put, brand strategy is the foundation for all business development, branding and marketing. It’s the day dot. Without it your business won’t operate effectively or efficiently...
Read more
Build My Business
Join the club
Sign up to my mailing list for access to exclusive content and free stuff
Make your inbox even smarter.
Newsletter sign-up this way…
Name*
Email*
Leave this field empty if you're human: