Why have a business & marketing strategy?
A weak strategy will hold your business back. All too often founders jump straight in, eager to get their start-up launched. It’s tempting to rush the process and bypass the strategy part altogether, with super quick and cheap solutions. Like slapping a logo on an off-the-shelf website without too much thought. With little understanding of who you’re marketing to and how to market to them, it’s like you’re shooting in the dark.
A year or two later and you’re becoming increasingly worried as your business stagnates. The income isn’t there, the overwhelm is growing and your confidence is shrinking. You want to own your business, but right now it’s owning you.
A solid strategy is the foundation of your business. Without it you’ll feel directionless. Moreover, that lack of clarity and purpose will make it impossible for your customers to connect with your brand.
How it works
Together we’ll solidify the foundations of your business. I’ll help you take ownership of your brand using a strategic framework that will give you the knowledge, skills, structures and mindset to bring your vision to life – or breathe life back into it! Using a mix of coaching techniques and consultancy I’ll help you transform your business and achieve your goals for sustainable growth and commercial success.
1
Discovery call
The first step is to book a free discovery call to see if we’re a good fit! We'll have a chat about your business, pain points and goals.
2
Onboarding
I'll send you a questionnaire detailing different parts of your business. I'll then put together a plan of action that is entirely bespoke to you.
3
Strategy sessions
Each session lasts an hour and is £200. It's completely up to you as to how many sessions you want to do and you don't need to decide up front. I recommend doing a session every fortnight but you can speed this up to once a week, or slow it down if you'd prefer.
4
The in-between
There will be (optional) homework and for every session you complete you can book a 15 min catch-up call with me. You'll also have access to workbooks, recommended reading lists and templates that you can use for your business.
5
Afterwards
I won’t just love you and leave you! If you complete four or more sessions I offer a free 30 min catch-up call. Plus you'll get special mates rates on brand and web design services, or if you invest in a brand and business support retainer.
I can help you:
- Get unstuck and reconnect with your personal ‘why’.
- Clarify where you want to be and build a roadmap to get there.
- Pinpoint why your brand exists and the impact you want to make.
- Refine your brand story and mission statement.
- Nail your strengths, USPs and competitive advantage.
- Become the obvious choice and stand out from your competition.
- Communicate effectively and send the right message.
- Identify, understand and become irresistible to your ideal customers.
- Map out and maximise your customer’s buying journey.
- Optimise each encounter your customers have with your brand.
- Streamline your processes, tools and time.
- Refine your offering and develop new income streams.
- Align your team with your values and vision.
- Build brand awareness with a no-faff marketing strategy.
The nitty gritty
Fee: £200 per session
Timescale: 4 months (average)
Format: Online or in person
Duration: 60 mins per session
Sessions: 8 (average)
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